Everything started in a small, crowded garage in Austin, Texas. Our founder, James Sterling, was a lifelong car enthusiast who spent his weekends restoring vintage cars. He realized a frustrating truth: the market was flooded with either overpriced professional products or cheap, low-quality accessories that broke after a week.

James believed that every driver—whether they own a classic muscle car or a reliable daily commuter—deserves that "new car feeling" every time they get behind the wheel.

When the first line of products was finally ready, one thing was clear: they made cars shine, not just literally, but in their overall performance and comfort. The name AutoGloss™ was born—representing the peak of automotive care and style.